On our first full day in Amsterdam, we went to the Heineken Experience. While the beer is no longer brewed there, the old brewing room was left as an exhibit. The experience is self guided but there are employees in each room to give you information about the displays. One section is dedicated to the various sports sponsorships Heineken has. There are also several virtual reality experiences throughout to add to the immersive experience.
At the end of the tour, you go to the Heineken Bar to use your two drink tokens. The gift shop is also located here. I would definitely recommend this attraction to anyone visiting Amsterdam! Enjoy the shots!
